Picture this:
Yer sat in yer biscuit tin in traffic with the fumes from the vehicle by yer side seeping in where other vehicles have seals. After 10 mins frost bite is beginning to set in. You reach for yer torch so yer can find the heater controls. Turn the heater on and it makes no difference. Yer revs the engine a bit in the hope it will warm up the heater but it just makes yer headache worse. Yer pigs in a mood and life as a tratterer is too much to bear. Yer pull yer coat arm over yer hand and begin to try to clear the windscreen. As yer begin to see ahead you remember there's a blue Freelander in front. Still clearing the windscreen yer begin to curse the cold weather. Yer pig looks at the Freelander and ses "that's got a rear heated window. And heated seats. And a heater that works."
And the rest is history. Or for those that haven't done it yet, the future. Freelandering is the way forward.