Newb Freelander owner seeks... advice

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Say, can anyone tell me why on the front of the car it says LAND in dark letters and ROVER in lighter letters. What's going on with that? bd8891da-ef12-46e6-b555-11d54fd4b756.jpg Family portrait from inside the BMW Z4 (don't judge me) but you can see the Landy's weird lettering...
 
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