WHY MAY ASK?
Look Grrrrrr. if you want a Tata Ewok please don't tell us
)
Whilst I totally agree with all the connents about cheapening the brand etc. when are you guys going to realise that JLR is a global manuf. who designs & markets vehicles that people will buy … ok so most of them are knobs, but they BUY Ejokes & that not only lines the shareholder's pockets, it keeps thousands of workers in employment.
It's lamentable that JLR don't give a damn about the brand's history or enthusiast's opinions, but that the way the world is today
nb: I see that Rockingham raceway is to close at the end of this season & become yet another storage facility for the new cars that other manuf. flood the market with & can't sell.
I think I speak for all of us, on here, that detest the ejoke, when I say , we know all that. However, LZ is a 'safe space', where we can vent our dislike of the cheapening of a marque. I think, might be wrong, that most of us would have left JLRs little pander toy, to it's school run owners, had JLR called it a Land Rover Evoque. However, putting the Range Rover branding on it, whilst appealing to these who want the name but not the price, cheapened the JLR flagship. Rather than a vehicle to aspire to , it is now aligned with just another estate car.
You may notice, the Velar does not get the same venom, possibly because it is not a cheap , little, school run, 2 wheel drive, estate
Steps down from Speaker's Corner and sits on my soap box
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