The new defender!

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JLR have in recent years tried to stamp on anyone using the Land Rover name, including parts suppliers.
They’ve also biffed up the price of spare parts, in some cases asking ten times the price they were previously.
 
JimS said:
Interesting..
https://www.cityam.com/jim-ratcliffe-wins-jaguar-land-rover-challenge-over-defender-shape/

Looks like all systems go then
Click to expand...

This is genuinely good news. I like the new Defender 90, a lot...but would be seriously tempted if Jimbo designs and manufactures a conventional Defender facsimile with a few modern luxuries but without 85 ECU's. Logically, two ECU's should do the job, one for the engine/transmission, one for the entertainment/mobile phone system. Both of these have already been proven c/o Messrs B, M & W and should automatically pass the Euro emission standards. And if the price point is £35-£40k all in, they'll sell like hot cakes.
 
Are there any photos of the proposed 4x4

l looked online and there’s loads of corporate guff but no photos that l could find.
 
v8250 said:
This is genuinely good news. I like the new Defender 90, a lot...but would be seriously tempted if Jimbo designs and manufactures a conventional Defender facsimile with a few modern luxuries but without 85 ECU's. Logically, two ECU's should do the job, one for the engine/transmission, one for the entertainment/mobile phone system. Both of these have already been proven c/o Messrs B, M & W and should automatically pass the Euro emission standards. And if the price point is £35-£40k all in, they'll sell like hot cakes.
Click to expand...
Nah, only needs one ECU, for the engine. An infotainment system really isn't needed. Just a head unit that has bluetooth and DAB.
 
Pappasmurf said:
Nah, only needs one ECU, for the engine. An infotainment system really isn't needed. Just a head unit that has bluetooth and DAB.
Click to expand...

Agree on the infotainment system, an ECU is unnecessary and usually there to lock the system to the car to prevent theft. In practice it just forces the owner to buy a replacement at ££££ from the manufacturer when it breaks. Prevent theft? it just enables the dealer to steal from you.

As well as the engine/transmission ECU there would be a need for security ECU to run the alarm and central locking.

Hopefully both will be vibration, dust and waterproof to Ip standards and mounted where they can be easily accessed.
 
Looks like the great unwashed on ere will be moving from tratters to ratters in future.
 
The new company/ Grenadier is hardly attacking the JLR marketplace anyway. They pulled out of simple & functional years ago. JLR are purely interested in the California, Dubai & Chelsea set, and lease deals to middle class families doing school runs.
 
JimS said:
The new company/ Grenadier is hardly attacking the JLR marketplace anyway. They pulled out of simple & functional years ago. JLR are purely interested in the California, Dubai & Chelsea set, and lease deals to middle class families doing school runs.
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The problem is, if the Grenadier costs too much, it will price out the kind of folks who would want one.
 
So they threw the claim out because the Defender shape was not distinctive enough against other 4x4's.
Not sure I completely agree with that as it had one of the most recognisable shapes out there, but then again in some respects I can see the problem, these days, if you took the badge, grill and light clusters away from most modern vehicles everything becomes very 'samey'
 
JimS said:
So they threw the claim out because the Defender shape was not distinctive enough against other 4x4's.
Not sure I completely agree with that as it had one of the most recognisable shapes out there, but then again in some respects I can see the problem, these days, if you took the badge, grill and light clusters away from most modern vehicles everything becomes very 'samey'
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Especially Kia, Hyundai and Nissan.
 
Well, I don't think JLR/TATA deserve the right to battle another car manufacturer over general design shape/shadow/look of...what was, the Defender. It's been and gone. Time's moved on and JLR chose to develop an all together different 4x4 using their modern tech. Nothing wrong with this but they have moved on.

Regarding the Defender shape, there are so many other cars around the world that have similar form and function to the Defender. Many fail to do it as well, others...day I say it...do much better. But, wrapping up the generic Defender shape in IP is like trying to IP a 3 bed Thatched Cottage. If Ineos/Grenadier choose to design and build a Defender-esque shape, ala one big box attached to one smaller box, then so be it.

I'm new to Defender ownership, though have always understood the fun factor/uniqueness of all the ages of a Defender. This does not stop me liking the new D90 [and I've got a viewing of the new D110 in a few weeks time :)] + I'm eagerly waiting to see what the Ineos Grenadier looks like and its capabilities. I need to replace an ageing Subaru Forester with a new/newer car. So far the new D90 with canvas sliding roof ticks all the boxes [excluding the bloomin' ECU's]. I've looked at Discovery, Porsche Macan and many, many others, and none of what's on the market ticks the box. I'm guessing it'll be between the D90 and the Grenadier and I'm gauging they're both going to be equally capable...so it will be down to aesthetic and price.
 
v8250 said:
Well, I don't think JLR/TATA deserve the right to battle another car manufacturer over general design shape/shadow/look of...what was, the Defender. It's been and gone. Time's moved on and JLR chose to develop an all together different 4x4 using their modern tech. Nothing wrong with this but they have moved on.

Regarding the Defender shape, there are so many other cars around the world that have similar form and function to the Defender. Many fail to do it as well, others...day I say it...do much better. But, wrapping up the generic Defender shape in IP is like trying to IP a 3 bed Thatched Cottage. If Ineos/Grenadier choose to design and build a Defender-esque shape, ala one big box attached to one smaller box, then so be it.

I'm new to Defender ownership, though have always understood the fun factor/uniqueness of all the ages of a Defender. This does not stop me liking the new D90 [and I've got a viewing of the new D110 in a few weeks time :)] + I'm eagerly waiting to see what the Ineos Grenadier looks like and its capabilities. I need to replace an ageing Subaru Forester with a new/newer car. So far the new D90 with canvas sliding roof ticks all the boxes [excluding the bloomin' ECU's]. I've looked at Discovery, Porsche Macan and many, many others, and none of what's on the market ticks the box. I'm guessing it'll be between the D90 and the Grenadier and I'm gauging they're both going to be equally capable...so it will be down to aesthetic and price.
Click to expand...
Glad you can afford a minimum of £40k. If I was spending that kind of money, it would be on a Ford Mustang, or a fully spaced Ford Raptor. Not a basic specced Discovery+.
 
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