Exactly, could have easily done an offset pull back the way it went it with a snatch block or two.If you watch through the vid you'll see landys parked further up stream, they were in a much better position to pull from
even it they used a snatch block & pulled from the other motor. At least no one was injured.
Buying a winch online is incredibly easy, knowing how to properly use it and not to risk chopping your mates head off when he stands in the middle of two live ropes is slightly more involved.