NO MORE LAND ROVER.

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tottot

tottot

Well-Known Member
Posts
8,108
Location
west wales coast
Jaguar Land Rover to drop the Land Rover part of the name and company to be known as JLR.
Vehicles to be JLR Defender ect.
Back in 1990 I thought it was a bad job the company stole the Land Rover name from the vehicle we love for the company, now going to dump it.:(
 
They'll live to rue the day and, frankly, do not deserve to "own..." the Land Rover name. JLR/Tata Group are the worst of the vehicle marketing bullsh!t type of companies. They produce £100M's worth of glossy brochure type hype backed up with phenomenally carp product. Like most of the top 5-7 manufacturers their market strategy and financial models only work when their products are sold through finance with known product obsolescence to ensure on going spare parts sales at astronomic cost to the customer. JLR, VAG, BMW, Mercedes, Porsche and Volvo are all guilty of this and not one produces a car I would buy. Only Korean & Japanese manufacturers know how to build strong reliable cars today...and, dare I say this, I think Ineos will join this exclusive club in the coming years.
 
Our briefing omitted the trust mark piece, but at least the green oval remains on the 4x4 range at least.

Employees are mushrooms anyway….
 
Nothing ever came good when Evoque rolled out of the production lines. Even this forum suffered from EV Evoque virus:mad:
 
l would echo the above.

Dropping the iconic "Land Rover" name is a seriously bad move in my opinion.

Although some would say the new Defender isn't a Defender, the name Land Rover has a history that stretches back to 1949 and it still sits well on the vehicles.

The Jaguar brand is also iconic and possibly even more so than Land Rover as the current cars are more true to the original Jaguar heritage.

l wonder how that decision got passed.
 
Decades ago Land Rover used to sponser a brass band (near Rugby), despite sponsorship being dropped a many years back the band were still allowed to be called the 'The Jaguar Land Rover Brass Band', late last year they were told to stop using that name.
The are now called 'The Brass Band of Central England'
 
lightning said:
l would echo the above.

Dropping the iconic "Land Rover" name is a seriously bad move in my opinion.

Although some would say the new Defender isn't a Defender, the name Land Rover has a history that stretches back to 1949 and it still sits well on the vehicles.

The Jaguar brand is also iconic and possibly even more so than Land Rover as the current cars are more true to the original Jaguar heritage.

l wonder how that decision got passed.
Click to expand...
Land Rover is sadly no longer a brand that JLR associate with Delivering Modern Luxury, so it is dropped as one of the pillars. It will remain as a discreet green oval on the 4x4 range as a vestige confusingly. LR is not a name you will hear in JLR future brand positioning, it is being hammered home every day. Right or not is debatable, it depends if the numbers of sales reflect the new focus - history bears witness to the success or failure of consigning a British Manufacturer’s heritage to the archives.

Time will tell….
 
slomofo said:
history bears witness to the success or failure of consigning a British Manufacturer’s heritage to the archives.

Time will tell….
Click to expand...

It does indeed. JLR's public relations re' their legal heritage position made perfectly clear with the Magnusson family/C-Type court case. They're just a bunch of corporate bully boys and deserve to have lost their prosecution. If they just sit on the Land Rover name at best they'll keep the Land Rover Heritage operation open for the deep pocketed folk...at worst, they'll consign the name to some dusty broom cupboard on the outskirts of Solihull.
 
Alpinewoodsman said:
As opposed to unknown product obsolescence, of the sort Lucas seemed to specialise in? Buy all the spare parts, as you don't know what will break next, or when....

On topic, yes, odd idea this.
Click to expand...

JLR don't need Lucas. They have the full RR product group plus the V8 engines and especially the 3.0 TDV6...o_O And this ignores all the electrical and ECU failures. I've been wondering what the 3-5+ year repair costs will be for the new Defender with its 85 ECU's :eek:
 
The lneos Grenadier has over 40 ECU's

lt's just how vehicles are these days. l
would imagine that some faults will consign new model Defenders to the scrap heap in years to come.

One thing about the old model, that will never happen.
 
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