Welcome to the forum
A lot of people sell on FB marketplace now. There will inevitably be a lot of tyre kickers cos it is a Landy. Your friend might be best off selling to a dealer. A lot of people won't buy a Landy off a farm. Often they have been thrashed to buggery on all sorts of terrain in all weathers and poorly looked after. Obv everyone has access to MOT checker now too which is a good indicator of a vehicle's life.
£10k is far too much imho, you are right, prices are dropping and buyers can be choosy. There are a lot of Landies on the market at the mo. It could take a very long time to sell privately. Best of luck!