Well, let's see your ideas for a simple functional vehicle then, that Land Rover should have produced.
lneos went for it with the Grenadier and largely succeeded, although it's out of reach for most at over ÂŁ70,000.
What you need is a back to basics vehicle for ÂŁ30,000
But don't forget, the platform has to support an electric option. And you need Stabilty control, lane departure warning, ABS, collision avoidance technology and it has to be Euro 6+ compliance.
And customers will whinge if you specify recirculating ball steering
You'll have to incorporate a media screen somewhere on the dash. And you'll need at least mild hybrid technology, so a second battery will be required for that.
Your design will have to pass all the latest collision tests including all the NCAP requirements, so those thin, flat doors you were thinking of incorporating just won't do.
And emissions will need to be low, or your company will get fined for every vehicle they produce. Your back to basics interior can't have any sharp edges or parts that could injure or impale occupants in a crash, and it has to survive a rollover without the roof collapsing. So forget the old Defender type A and B pillars, they just won't be strong enough.
Still think you can do it?