I have just had mine done. Well re-mapped rather than 'chipped'. It's quoted as increasing the power to 140bhp and the torque to 340Nm (250 lb/ft) and did EGR delete and a few other tweaks.
It has definitely made a difference but it hasn't turned it into a hot hatch by any means!
The power delivery is smoother from low revs and it's a lot freer over 3000rpm. It also revs into the red line now which is didn't before (not that there's much point in revving a diesel that high), it used to back off big time by the time you got there.
It doesn't feel like it goes a lot faster but it does feel as if you get to the speed quicker is you know what I mean. For example, there's a reasonably steep hill around here with roundabouts on it, I used to just get to about 73mph before, now it only goes a couple of mph faster but gets to that speed a lot earlier up the hill than it did. Also it seemed to need minimal throttle while cruising at about 60mph on a straight fairly flat road.
Has it turned it into a lightning fast car? No.
Has it made it nicer and more responsive to drive? Yes.
Would I have it done again? Yes.
Hope that helps a bit.