See my way when i was doing a mates p38 before I bought yours was fill via the top hose till I can't get any more in attach it to rad, fill via the coolant bottle, do a bunch of squeezing on the top hose while engine is still off at this point while blocking the return pipe and get what bubbles out I can like that then start it with cap off and basically still keep squeezing while return is still blocked as it is heating up. I personally had good success with that obviously at somepoint it would get a little hot on your finger so removed that and let it return to make sure there is a good flow and then maybe hold it at 2k rpm for a little bit, let it cool down and top up if needed. I tended to find at that point only around a litre or so would need to added if that.
My reasoning for filling via the top hose was that it should mean that water is definitely in the engine and at both sides of the water pump so there isn't a chance for it to run dry.
I found 2k revs my way basically helped get the airlock that likely would be in the heater matrix and that would quickly make it shift the bubbles for that small bit.