black smoke or blueish/white?
it sounds less like fuel and more like poor compression/knackered injectors
what mileage is it on?
and are you sure your starter isn't being lazy? it should be a fast, strong crank
if it's a bit worn and low on compression, then glows will help. see what happens when you cycle the glows twice.
if you don';t think the glows work. pull the relay and look for the two thick wires and spades. 1 and 2 iirc. joining them together should put juice to the glow plugs.
connect them together for 30 seconds when cold, then carefully shove em back on the relay and see if it starts.
be careful the brown one (1) is from the battery and is live. (actually, follow that back, doesn't it go to some fusable thing on a disco. make sure it's not blown)
got a multimeter?