wangie46
Active Member
The real deal.
Now that's a lot better than that other bit of ****
The real deal.
I don't think they've missed the point at all. Remember the Defender is currently sold in very few countries, most notably not in America (and I think maybe not even Oz anymore either, or least in tiny numbers if they do).
It may have utilitarian origins and some such as farmers and a few others might still buy them as work horses. But for many years the Defender has been far more a "lifestyle" vehicle than anything else. Look at all the urban trim, big alloys, silver trim dash and big plastic bull bars you can currently get from LR for a Defender.
Also it's worth noting, on a World stage the Defender would be up against vehicles such as these:
And while we in blighty see the Defender as a true workhorse type vehicle. Places like the US don't, they see them as recreational vehicles. Their workhorses are more like this:
What LR should do, is make a double cab LR4 on something like a Ford F150 chassis but utilising Land Rover running gear. Of course as there aren't owned by Ford any longer that won't happen. But they could still do something similar.
While I'm keen to know what running gear and engine options the new Defender is likely to have, I have to admit to liking the way it potentially looks.
I don't understand how Land Rover haven't learnt from Jeep's success with their Wrangler.
In terms of design the current Defender is just like the Wrangler; it is based on the original Land Rover as the Wrangler is based on the original Jeep and the links can clearly be seen.
Jeep realised that people didn't want the look or the underpinnings of the Wrangler altered too much so they simply left the ladder chassis and beam axles and updated the interior and added the necessary safety features (airbags etc.), and now the Wrangler appeals to families as well as off-roaders and trades people. If Land Rover simply add some decent safety features to the Defender then new markets would instantly open up.
Wiithout a doubt they will have to put in a more complex engine as they have to meet the Euro 5 emission regulations but the rest could be relatively left alone, and fuel economy would improve.
I don't understand how Land Rover haven't learnt from Jeep's success with their Wrangler.
In terms of design the current Defender is just like the Wrangler; it is based on the original Land Rover as the Wrangler is based on the original Jeep and the links can clearly be seen.
Jeep realised that people didn't want the look or the underpinnings of the Wrangler altered too much so they simply left the ladder chassis and beam axles and updated the interior and added the necessary safety features (airbags etc.), and now the Wrangler appeals to families as well as off-roaders and trades people. If Land Rover simply add some decent safety features to the Defender then new markets would instantly open up.
Wiithout a doubt they will have to put in a more complex engine as they have to meet the Euro 5 emission regulations but the rest could be relatively left alone, and fuel economy would improve.
what are the santanas like to live with ? as an alternative when you cant get a new defender anymore
Totally agree - Jeep have shown how to update an icon (whether we like em or not) in a sympathetic way. They also managed to extend the range to a LWB version, produce a military version and keep all those features that their owners like (lift off doors, fold down windscreen, ladder chassis, beam axles etc, etc). I also heard they considered the enthusiast market when designing them so the wings and bumpers are easily upgraded at home.
JLR should buy one and learn a few lessons.
I don't think you can buy these new any more either.
If it aint broke why fix it?.
Totally agree - Jeep have shown how to update an icon (whether we like em or not) in a sympathetic way. They also managed to extend the range to a LWB version, produce a military version and keep all those features that their owners like (lift off doors, fold down windscreen, ladder chassis, beam axles etc, etc). I also heard they considered the enthusiast market when designing them so the wings and bumpers are easily upgraded at home.
JLR should buy one and learn a few lessons.