I may be wrong, but this does feel similar to the introduction of the Freelander. It was seen by many as not belonging to the Land Rover stable of vehicles and detracted from the brand. Although, I do see on this forum that some people are now taking them off-road. What do you think?
But the Freelander was a new product in the Marque, the Evoque is marketed as a Range Rover and it isnt, if they have called it the Land Rover Evoque, fair enough, but it shouldnt be unde the Range Rover brand as it just cheapens the flagship pinnacle of the best of the best.