Well, I bought a superwinch lp10000 for £318 and when it arrived it was obvious that it was a cheap Chinese one with nice stickers on.
Ok it was branded, but I dont know if it is any better than a non branded.
I could have bought a non brand with synthetic rope for same price as my superwinch with steel - 8 months later I spent 160 on a synthetic line.
I'd buy as cheap as possible or as expensive as I could afford now, no point getting a cheap branded one cos they're all the same chinese ****.
I reckon it's 200-250 or 500 plus mate to get value for money.
Cheers