For the money you can get something more reliable.
As others have said, it's all about the image, you can buy far more useful and practical cars. But if you like to be one of the thousands you see everywhere you go and you have the money to keep...
To me, the Evoque is an image car, it lacks the practicality of the Freelander for example as it has little boot space and I believe not much rear passenger space. Personally, I would prefer an FL2 or even a Toyota RAV.