A good start would be to paint up the rear crossmember and inject all the crevices with something like fluid film, also change the bolts for a good quality stainless steel, take a week off work and go to town on it, but pricey for a 2002 what the doors like?
 
Prices for Defenders have definitely plateaued recently, with signs of dropping for many except original early models. To sell at top price, your Landy will need to stand out and definitely have something over others of the same age and similar mileage. Lots of good advice on how to make it look more appealing but I think you’ll need to drop the price to get more interest.
 

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