This sort of marketing is aimed at the outback/desert markets where reliability is a matter of life and death. They are very pro-japanese.
It is not the fact that landies are not field repairable, just that they don't want to be in that position as with the remoteness and heat it is a real risk to life - there are some deserts they will not allow you to cross in a landrover!!
If you look at the aussie market, they have TV adverts that say things like 'A landrover will take you anywhere in the world, and a toyota will tow you back home' - they are very blase about it.
The irony is - the jap stuff are workhorses to them, and the landrover is the 'posh' 4x4 for weekends......over here, it is the other way around! We see the landy as a workhorse, and the japs as 'posh' 4x4s.
One thing is for certain though - the landy is the only 4x4 in the world that you can turn up for a wedding with dented wings and faded scratched paint, and no-one would bat an eyelid!!
It is not the fact that landies are not field repairable, just that they don't want to be in that position as with the remoteness and heat it is a real risk to life - there are some deserts they will not allow you to cross in a landrover!!
If you look at the aussie market, they have TV adverts that say things like 'A landrover will take you anywhere in the world, and a toyota will tow you back home' - they are very blase about it.
The irony is - the jap stuff are workhorses to them, and the landrover is the 'posh' 4x4 for weekends......over here, it is the other way around! We see the landy as a workhorse, and the japs as 'posh' 4x4s.
One thing is for certain though - the landy is the only 4x4 in the world that you can turn up for a wedding with dented wings and faded scratched paint, and no-one would bat an eyelid!!
m35reo
New Member
land rover dont actually enter a team do they??? any landys in the dakar tend to be privateers, in which case 28th aint bad against the big manufactures. mitsubishi have always spent mega money on the dakar as have citreon, toyota etc guess land rover never had anything to prove 
chris_mack
New Member
bowler wildcat was designed and built FOR the dakar.
300TDI-Disco
New Member
I love landies as much as the next landie lover
However jap is not really crap, my L200 warrior is faultless, and will earn me enough money to buy my next landie
m35reo
New Member
yeah but i dont think it was actually entered by landrover. i might be wrong but ithink it was a saudi guy who got some support from the company, so technically still a privateer.
seem to recall it was a bright yellow 3 door.
