garyjpaterson
New Member
Garyjpaterson stick to your ideas, your on the right track and best placed to mix the two what the blind exec believes he needs and what should be done !!
Yeah its a shame LR are becoming more distant to their roots, but the facts are they have done their research; The defender is not selling anymore, people (the masses) want economy, safety along with the premium look and feel. They've seen the reaction to the Evoque, its expensive but its selling ridiculous numbers, thats where the money's at.
Designing at LR would be a dream, so im not going to completely discard the advice we were given, as i want to do my utmost to impress the design team.
Maybe Land Rover design bosses should start looking at owners forums like this one as they don't seem to get what their loyal customers actually want.
Correct me if i'm wrong, but it seems like the people on this forum are the enthusiasts, who love off roading and whatnot. Thats cool, and its a shame LR may not be providing to this market for much longer, but it seems like that market is relatively small.
On thursday we are presenting our design directions to our tutor and LR designer. They will pick 3 for the whole class to work individually on for the next month or so.
After that, the top 3 designs are picked again, then the class is split into 3 teams to finalise the designs, and produce quality visuals, clay scale models etc.