What a cock.
What they actually mean is
"Our predecessors who designed and built the original series and subsequent defender did too good a job at designing it so it could be repaired and kept going in the field, this means there are still a lot out there, even 60 years on. This is really bad for business as, although we get a small cut from pattern parts, we make very little money off them, so, we need to design something more in line with modern cars, something which will be in the scrapyard by the 10th birthday. That'll keep the share holders happy."