l agree, the front is awful, although you could instantly improve it by removing the black front grille.
I would say that to get top money it needs to be kept original, but it's not old enough to make the £40,000 they want for it.
For that you'd need to have done an S1 or maybe an early genuine SW.
For a later Land Rover/Defender you'd probably get more money by blinging it up, as here, to appeal to the "new money" rather than a genuine collector.
Anybody who buys this to use as their daily driver, rather than to squirrel away in a garage and polish, is still going to do a lot better financially than if they bought an ordinary car.