"I went for a new chassis and have spent about the same again on "bits and bobs" rebuilding. as swisstoe says you won't want to put rusty items back on to a new chassis."
If the vehicle is a keeper then do it, at least you know you won't be doing it again and if you were to sell and buy another vehicle, what is to say that won't be in a similar condition somewhere down the line?
I am about to be in this situation and am aiming to replace my 90 chassis next spring, it isn't anything like rotten and has so far gone 33-years without being welded but it is one of those jobs I want to do before it is necessary and while I am still up to it.
All my major components (engine / gearbox, suspension, axles, bulkhead, rear-tub etc) are either recent (new) replacements or re-furbished and will be swopped over in large lumps but it is all the ancillaries that I will replace while it is apart and it is these that can add to the cost (fuel-tank, wiring harness, brake-pipes etc). Then there are consumable items which are recent and have plenty of life left but make sense to replace while it is apart (exhaust, suspension bushes etc). Add all new fixings and a suitable chassis treatment (I am not a fan of leaving the chassis in bear galv) and the cost can rise.