Looks to me like a cross between a Disco and the latest Jeep Cherokee. The Yanks already reckon the Evoque is a rip off of their Ford Explorer, bloody cheek !! If this supposed rendering is factual (which I very much doubt) then I can just hear the Americans saying the same, it's a rip off of the Cherokee.
I liked the DC100 concept - not as a replacement for the Defender, but as a vehicle in it's own right. Maybe as an entry level Land Rover. Especially the sportier 2 seater version. I reckon they would sell really well - maybe not to current Landy owners, but to people new to the brand who don't want/can't afford a Range Rover and who don't need the capacity of a Disco or the agricultural feel of the Defender.l think there is a place in Land Rover's line up for a dedicated Sports Utility Vehicle aimed solely at having fun rather than being a mountain climbing all conquering 4x4 hero.
It should still have 4x4 capability, but more like the Audi Quattro type ........rally style rather than mudplugging. I reckon it would be a winner.