My mate has fitted an Allisport intercooler to his 300Tdi automatic last year along with a few other improvements, variable vane turbo included, I have to say I do not think the money was well spent, performance wise alongside my stock old Disco Tdi manual there appears not a lot of real performance improvement, and we have done some side by side comparison runs, I know how much all these "improvements" have cost, and apart from being able to maintain higher speed on highway hills I can't see the value.
After all it is a 4X4 that is super capable in "as built" trim, not a sports car, but the accessory salesmen are happy I guess.