Good point saint.. but still....OK....You put in the developement, time, sacrafice, commitment, tooling, software, prototypes, etc etc etc and then start producing them cheaper.
Yes they can be costly, but also, you have to appreciate that Colin and the chaps and chappettes at BBS all have put a lot of blood sweat and tears into a tool that is 20 times cheaper and yet as capable as the dealers own Testbook!