I'm trying to keep the conversation going to understand more. Can you please explain to me what you mean by traditional engineers?

That's another very valid point. The initial request was for people willing to engage in customer research in return for an LRE Centre voucher. Anyone volunteering for the research will be provided with a breakdown of the intended research activities and will need to sign a form allowing me to...

The point being that the Evoque has also been taken off road and has proved some measure of capability?

Engineers with skill, experience and integrity?

I may be wrong, but this does feel similar to the introduction of the Freelander. It was seen by many as not belonging to the Land Rover stable of vehicles and detracted from the brand. Although, I do see on this forum that some people are now taking them off-road. What do you think?

Are JLR focusing too much on the tech and not enough on driver interaction? What do you think? By making it too easy, are they detracting from the potential off-road experience? Do you think they care?

Sorry, was a poorly worded question. In modern cars, traditional engineering (i.e. mechanical engineering) is increasingly interwoven with electronic engineering to simplify user interaction with the vehicle, comply with regulations and in many cases, remove the need for the owner to do anything...

Thanks Saint, that's really interesting. JLR, in their marketing material, are focusing on the luxury of the Range Rover, its elegance and simplicity. What are they getting wrong?

What do you mean by traditional engineers? What changes would make you feel more positive about the vehicle?

That's a very valid point. I have had a few meetings with various stakeholders with more in the pipeline. I'm trying to get coverage of a number of stakeholders (engineers/technical, brand/marketing, suppliers, dealerships, garages, customers) to get a balanced assessment of viewpoints. Is...

Which rifle would it be, or do you have another comparison?

You're a nuclear design engineer? Have you converted your 110 to fission? That would explain all your waste material. Seriously, what's your view of the latest Range Rover, from an engineer's perspective?

Wow... cool. Powerful stuff. Why did you put it up on your notice board?

No, a steady diet of Michael Parkinson interviews.

I'm only a student, have enough debt as it is. Are you saying that the vehicle is being dumbed-down?

What is it about the P38 that captures the essence of a Range Rover? What does the Range Rover mean to you personally?

I spoke to a Marketing Manager at Bearmach (the parts supplier) and she felt that the go anywhere brand of Land Rover has been built by enthusiasts like you who keep their vehicle on the road; which directly fuels the "go anywhere" perception of the modern vehicles. She feels that the complexity...

Why not, Propman?

What do you mean by waste of money? Would you always opt for a less complex model every time? Do you think that the driver aids aren't very useful?

Thanks Jonnyb, really helpful.