Ben
the shims go at the bottom of the posts that position the rocker arms on top of the cylinder heads - the reason they have these is to eliminate any risk of over-streching the springs and damaging the valves if, for example the heads have been skimmed.
It is dead easy - when you have fitted the cam and new lifters your next job is to insert the pushrods and put on the rocker arms.
You then slowly rotate the cam and watch the valves open and close - if you see two opening at the same time (overlap) you will have to add a shim to the bottom of the post - then you try again - generally you don't have to fit one, or find that one is enough - but you can go 3 deep on occasion.
Don't worry about it - it takes 20 mins to take the rockers off and re-shim them.
If you buy from Turners Richard will talk it through, or you can talk to Kent Cams direct - but they take a while to call back.