I just watched a documentary on how they made the new LR3 commercial
where they use a Land Rover GPS to pilot a plan to Corsica - it's here,
if anyone is interested -

What a cool way to highlight their innovate GPS system! How good must
it be if it can actually do that! I also have to say that I love that
GPS is being introduced more into the mainstream these days - seems
like everybody is trying to be the next person that does something
innovative with it! Does anybody have one of these? Do you like it?

helena wrote:
> I just watched a documentary on how they made the new LR3 commercial
> where they use a Land Rover GPS to pilot a plan to Corsica - it's here,
> if anyone is interested -
>
> What a cool way to highlight their innovate GPS system! How good must
> it be if it can actually do that! I also have to say that I love that
> GPS is being introduced more into the mainstream these days - seems
> like everybody is trying to be the next person that does something
> innovative with it! Does anybody have one of these? Do you like it?

haha - would help if I actually put the link in, wouldn't it?

it's here: http://www.youtube.com/watch?v=BH4K4JzHIZU

helena wrote:

>What a cool way to highlight their innovate GPS system! How good must
>it be if it can actually do that! I also have to say that I love that
>GPS is being introduced more into the mainstream these days - seems
>like everybody is trying to be the next person that does something
>innovative with it! Does anybody have one of these? Do you like it?
>
>
I don't see anything innovative on this test.
Nothing.

Even my eTrex, which is one of the most smallest (in terms of features)
GPSes can do Airborne Navigation.
BTDTNT. I'm a pilot myself. And it works up to 1000km/h (haven't been
faster yet ;-).

In fact, Airborne NAV like this is to be much less to be precise since
you only need to hit an Airport with a precision from ~1km. The rest is
up to the ILS or your eyes.

So What?

When I do navigation off-road I need to have a precision of 5m and less.
Some trailes need this. And I need to have maps that go down to 1:10.000
scale with bitmaps so you can see small trails as well and track good.

THAT'S what I'd call Navigation for an Offroad vehicle.

What is shown in this spot is marketing at its finest. Nothing more.
Useless for anybody buying this gadget and useless in its message - no
streetborne GPS is 'good' just because it allows to have an airplane
flight being tracked.

Axel

helena wrote:
> I just watched a documentary on how they made the new LR3 commercial
> where they use a Land Rover GPS to pilot a plan to Corsica - it's here,
> if anyone is interested -
>
> What a cool way to highlight their innovate GPS system! How good must
> it be if it can actually do that! I also have to say that I love that
> GPS is being introduced more into the mainstream these days - seems
> like everybody is trying to be the next person that does something
> innovative with it! Does anybody have one of these? Do you like it?
>
I think GPS is a waste of money for the vast majority of people who buy them. I
have a map and a good sense of direction, and that's worked quite well for many years.

--
..boB
Arrived: 2006 FXDI, Red.
1997 HD FXDWG - Turbocharged Stolen 11/26/05 in Denver
1HD1GEL10VY3200010 CO License J5822Z
2001 Dodge Dakota QC 5.9/4x4/3.92
1966 Mustang Coupe - Daily Driver
1965 FFR Cobra - 427W EFI, Damn Fast.

Axel Hammer wrote:
> I don't see anything innovative on this test.
> Nothing.
>
> Even my eTrex, which is one of the most smallest (in terms of features)
> GPSes can do Airborne Navigation.
> BTDTNT. I'm a pilot myself. And it works up to 1000km/h (haven't been
> faster yet ;-).
>
> In fact, Airborne NAV like this is to be much less to be precise since
> you only need to hit an Airport with a precision from ~1km. The rest is
> up to the ILS or your eyes.
>
> So What?
>
> When I do navigation off-road I need to have a precision of 5m and less.
> Some trailes need this. And I need to have maps that go down to 1:10.000
> scale with bitmaps so you can see small trails as well and track good.
>
> THAT'S what I'd call Navigation for an Offroad vehicle.
>
> What is shown in this spot is marketing at its finest. Nothing more.
> Useless for anybody buying this gadget and useless in its message - no
> streetborne GPS is 'good' just because it allows to have an airplane
> flight being tracked.

I do actually really like the marketing angle - it is very adventurous
looking, very cutting edge and innovative (most commercials like this
involved the car sloshing around through mud and snow or whatever -
this looks very smart and advanced comparison wise), so they actually
do get points from me for that. it's a smart ad.

but i think it is a good way to illustrate the accuracy and competence
of their system - if it can get a plane from city to city, surely their
GPS navigation can get you to the grocery store, or Aunt Barbara's
cookout or whatever, right?

helena wrote:

>I do actually really like the marketing angle - it is very adventurous
>looking, very cutting edge and innovative (most commercials like this
>involved the car sloshing around through mud and snow or whatever -
>this looks very smart and advanced comparison wise), so they actually
>do get points from me for that. it's a smart ad.
>
>but i think it is a good way to illustrate the accuracy and competence
>of their system - if it can get a plane from city to city, surely their
>GPS navigation can get you to the grocery store, or Aunt Barbara's
>cookout or whatever, right?
>
No. Plane nav in VFR mode is much less demanding than streetborne nav.
Accuracy required +-500m vs. +-5m. And yes, from marketing point of view
this spot is 'nice'. From engineer's point of view (which I tend to
represent) this spot is useless and gives you wrong intentions.

Regards,
Axel

Axel Hammer wrote:
> No. Plane nav in VFR mode is much less demanding than streetborne nav.
> Accuracy required +-500m vs. +-5m. And yes, from marketing point of view
> this spot is 'nice'. From engineer's point of view (which I tend to
> represent) this spot is useless and gives you wrong intentions.

I don't think the ad gives you wrong intentions. Granted, I watch a lot
of tv, so dissecting and responding to commercials is something that
I've gotten kind of good at - but i think it means to tell you that
their GPS is cutting edge and good, that their product is different
when compared to its competition, and that their brand is adventurous,
because they're out there trying to do something different. and I think
it does that very well. I don't think it's recommending you take your
own Land Rover and go try and fly a plane with it, or anything, but
YMMV, I suppose. What would be your ideal ad for this kind of thing?

helena wrote:

>What would be your ideal ad for this kind of thing?
>
I'm an engineer. My Ad would contain things like first-fix-time, power
consumption, accuracy, map memory a.s.o.

When talking of 'marketing' their GPS I'd rather show the standard task
of entering destination address, but then navigate with distance and
heading. No matter if there's a street or not. Maybe a plot in which the
husband gives the car to his wife that wants to do a trip but is
unfamiliar with the route. He says 'just enter the address in the nav
system, it will lead you there!' - she does, but the nav is O/R-mode.
F*ck for standard streets, that is. Wife's a bit curious because no road
is shown but she continues to follow the shown route. Reaches the
destination through some harder areas very well. Finale: It's not only
the navi but the car as well. This plot & idea is (c) 2006 Axel Hammer,
just in case. Use this idea, pay me a fee.

Regards,

Axel